How did we approach it?
udaan acquired TimePay - a "Tally on Mobile" product (I had researched and redesigned this product back in 2018-19). TimePay connected to Tally on desktop, and showed fresh Tally data on the business owner's phone. We built TimePay into the udaanCapital app as Working Capital Management (WCM), with the goals of -
Getting big sized businesses (turnover ₹5 Cr+) to monitor and engage with their business on the udaanCapital app on a regular basis, with the eventual aim of lending them credit.
Generating revenue through a subscription model
Diversifying udaanCapital beyond the loan category.
